In the wake of a great tragedy, companies known for their resilience will suffer and financial markets will experience dramatic swings. Never in modern times has True Leadership been so critical to sustaining the success of our companies-large and small.

TRUE LEADERS is a blueprint for today's leaders who will define our future.

Drawing on interviews with more than 25 CEOs and presidents-including Irv Hockaday of Hallmark Cards, Len Roberts from Radio Shack, Linda Huett from Weight Watchers International, Jim Copeland from Deloitte & Touche, and Ann Hambly from Prudential Asset Resources-authors Bette Price and George Ritcheske outline ten leadership principles that can make a difference in an era when profits alone are no longer the sole measure of success.